Online Learning
Online Learning
Bachelor of BusinessAdministration marketing &Management (BBA.MM.Eng.)
180 ECTS credits. Language: English.
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Achieve Career Advancement with Bachelor's of Administration online, dual, or myCIEstudy program in Marketing & Management now
Elevate your career with a Bachelor’s of Business Administration degree in Marketing & Management –crafted for professionals who aspire to take on influential leadership roles across industries and public administration. This program goes far beyond the traditional marketing mix. It equips you with advanced business acumen, strategic management expertise, and leadership psychology, preparing you to thrive as a decision-maker in today’s competitive marketplace.
How your studies get you ahead:
- You’ll gain fundamental psychological knowledge to understand business actors, lead companies to success, and work on exciting topics like the interplay between AI and psychology.
- You’ll have the opportunity to spezialise in areas such as “Leadership und Career planing,” “Marketing and Communication and -analysis” “Organisational Development und Digital Change,” as well as “Psychology in Sales.” This module builds your expertise in marketing leadership, focusing on the customer, the marketing mix, and brand strategy. You’ll gain hands-on knowledge in market research, understand key leadership requirements, and develop the core competencies essential for management and CEO functions.
- After graduating, you’ll be ready for a variety of roles—always at the intersection of business management and marketing.
For experts in management, strategic management and managerial psychology, it is becoming increasingly important in our networked world to combine technical expertise with skills in leadership and communication. You are an Bachelor of Business Administration and want to elavate your management skills to a top international level? Our English-language Bachelor´s of Business Administration specialised in Marketing and Management combines technical know-how with innovative topics from management theory and practice. From Strategic Management to Performance Measurement to Product Development, this hands-on study program will give you the knowledge, confidence and authority to assert yourself as a leader at the intersection of Psychology and Management. So what are you waiting for?
Study flexible
Anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
On your digital campus with your own AI study assistant and multimedia tools.
USA & EU - recognised
Benefit from an accredited degree with excellent career prospects.
Study Format That Flexes to Your Lifestyle
Worldwide - Flexible E-learning
Who it’s for:
Working professionals, parents, international students, and anyone balancing study with work or family.
- Proven Success: Up to 96% MBA completion rate
- International Accreditation: Globally recognised degree standards
- Modules, on-demand lectures, and mobile-friendly
- Continue earning while you learn
- Personalized progress tracking and career services
- Self-paced: Learn whenever your career and personal life allow
Work-Integrated - Dual Studies
Who it’s for:
For those supported by employers.
- Career-embedded: Direct practice with 25,000+ partner companies (worldwide)
- Tuition covered or part-covered: Employers fund your degree
- High ROI: Earn and learn simultaneously
myCIERstudy - Hybrid
Who it’s for:
Perfect hybrid for executives valuing both online flexibility and in-person connections.
- Hybrid: Online lectures + presence
- Multiple intakes: Start throughout the year
- Flexible: Switch effortlessly between online and on-site
- Blended format: scheduled on-site presence phases (seminars, labs, workshops) plus self-paced online modules
Your study programme summed up
Study programme & degree
BBA.MP Eng., 180 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Application & starting date
Start from today, Online application, no application deadline
Study duration & extension
18, 24 and 36 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant CIEAssistAI, exams online or at nearest examination centre
Study fees
Starting at 473€/month, depending on model Current discount campaign
Recognition & Approval
Study program is US & EU – approved, accredited & internationally renowned, 180 ECTS – EN: ACTD, AAHEA & EAEA
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Do you need help with your decision? Your personal study advisor is happy to help you!
+49 157 557 561 94
Available from Mo - Fr from 8 a.m. - 8 p.m., Sa from 9 a.m. - 5 p.m.
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Your professional future as Bachelor of Business Administration in Managerial Psychology
Why This Programme Is Ideal for You?
Perfect for those ready to act—flexible, career-oriented professionals seeking rapid return on investment.
Align your studies with your professional schedule and goals.
Stand out with evidence-based business psychology expertise in leadership, change management, and marketing psychology.
Marketing Manager
Marketing & Brand Manager – is responsible for developing, implementing, and overseeing marketing strategies that strengthen brand identity, drive customer engagement, and increase market share. With a BBA in Marketing & Management, graduates are equipped with essential skills in digital marketing, strategic brand management, consumer behavior, and leadership. This role combines creativity with analytical thinking to manage brand positioning, optimize campaigns, and ensure long-term business growth across competitive markets.
Digital Marketing
A Digital Marketing and E-Commerce Manager – develops and executes data-driven online strategies to boost brand visibility, optimize sales funnels, and maximize revenue growth. With a BBA in Marketing & Management, graduates gain expertise in digital advertising, SEO, social media marketing, e-commerce platforms, and consumer analytics. This role bridges marketing innovation with business management, driving online performance and delivering measurable results in highly competitive digital markets.
International Product Manager
A Product Manager and Business Development Manager drives innovation, market expansion, and revenue growth by aligning product strategy with customer needs and business goals. With a BBA in Marketing & Management, graduates acquire expertise in product lifecycle management, market research, strategic partnerships, and leadership. This role combines analytical thinking with entrepreneurial skills to launch successful products, identify new business opportunities, and strengthen competitive advantage.
- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to info@cosmopolitan-institute.com to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Admission requirements
We make it possible: At Cosmopolitan Institute of Education you can start your desired study programme – without NC, state-recognised, with or without a general A-level!
General admission requirements
- Completed undergraduate degree in engineering or engineering-related subjects with at least 240 ECTS
- Your degree must be from a state or state-approved higher education institution/university
- You must have achieved a final grade of at least “satisfactory” or Grade C equivalent to the German grade “befriedigend” in your previous undergraduate degree
Alternatives to the minimum grade (60 ECTS credits)
If you have completed your bachelor’s degree with a final grade of “sufficient” or grade D equivalent to the German grade “ausreichend” (up to 4.0), you can still be admitted to a master’s or MBA programme. For this, you need:
- A bachelor's degree (final grade 3.5 - 4.0) from a state or state-approved higher education institution/university and
- Relevant academic achievements from a master's/MBA programme at a state or state-approved higher education institution/university, relevant to the desired master's/MBA programme with a minimum of 20 ECTS credits or
- A relevant completed master's/MBA degree from a state or state-approved higher education institution/university or
- Relevant qualifications outside of academia which can be credited to you such as further education/training at GQF7 level or – for foreign qualifications such as postgraduate diplomas – equivalent to GQF7 level relevant to the desired master's/MBA programme, with a minimum of 20 ECTS credits
Tip: If you apply for recognition, we can review your relevant achievements and, where possible, credit them towards your study programme in a relevant field.
Alternative admission requirements
- with 240 ECTS from your undergraduate degree: direct access possible
- with 210 ECTS from your undergraduate degree: complete courses totalling 30 ECTS or provide proof of at least one year of full-time work experience at the start of the programme (this must be acquired after completing your undergraduate degree. Work experience from a dual study programme cannot be used to make up for missing ECTS credits).
- with 180 ECTS from your undergraduate degree: complete courses totalling 30 ECTS and provide proof of at least one year of full-time work experience at the start of the programme (this must be acquired after completing your undergraduate degree) or provide proof of at least two years of full-time work experience at the start of the programme (this must be acquired after completing your undergraduate degree. Work experience from a dual study programme cannot be used to make up for missing ECTS credits).
English language skills
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:
- TOEFL (minimum 80 points) or
- IELTS (minimum 6,0 points) or
- Duolingo English Test (minimum 95 points) or
- Cambridge Certificate (minimum Grade B)
Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.
*IU International University of Applied Sciences may accept other language certificates for English B2 (CEFR) at their discretion.
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- Information on career perspectives
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