Turn your passion for sports into high-impact leadership
The Master of Sport Administration (MSA) is designed for ambitious professionals, entrepreneurs, and elite athletes who aspire to shape the future of sports at the executive level. With a strong focus on management, strategic leadership, and applied psychology, this intensive 10-month program combines academic excellence with practical insights from top industry experts.
Whether you are a senior executive at a professional club, an entrepreneur investing in sports ventures, or a former athlete preparing for your second career, this program provides the skills, connections, and credibility to thrive in leadership roles across the global sports industry.
Why choose the MSA?
Exclusively tailored for leaders in sport and business: Officials, executives, trainers, managers, professional athletes, representatives of sports unions and federations, entrepreneurs, and investors.
Comprehensive training in sport management, strategic management, psychology of leadership, and applied case studies.
Unique networking access to high-profile experts, executives, and decision-makers from across the sports ecosystem.
10-month program structure: 16 bi-weekly lectures that fit seamlessly into your professional schedule.
Internationally recognized qualification: Graduates receive the Master of Sport Administration diploma plus a certificate of sport management competencies.
Program Highlights
Acquire practical knowledge directly from executives with decades of experience in professional sports.
Gain a comprehensive and up-to-date perspective on the functioning of clubs, associations, and sport facilities across disciplines and organizational levels.
Develop advanced leadership skills – problem solving, critical thinking, decision making, adaptability—that extend beyond sport into any executive career.
Build high-value connections through direct access to professionals, faculty, and peers, creating networking opportunities that drive future career growth.
Prepare for diverse career pathways in professional clubs, collegiate athletics, public sport facilities, private academies, or international organizations.
Benefit from role-specific training for positions such as Sport Analyst, Sport Marketing Manager, Player Affairs Officer, and more.
Learn financial and operational strategies including fundraising, sponsorship, transfer management, facility rentals, and club financing.
Engage with a program designed and taught by leading experts, delivering relevant tools and strategies applicable at both national and international levels.
Anytime and anywhere with 24/7 online exams, full- or part-time.
On your digital campus with your own AI study assistant and multimedia tools.
Benefit from an accredited degree with excellent career prospects.
Who it’s for:
Working professionals, parents, international students, and anyone balancing study with work or family.
Who it’s for:
For those supported by employers.
Who it’s for:
Perfect hybrid for executives valuing both online flexibility and in-person connections.
BBA.MP Eng., 180 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Start from today, Online application, no application deadline
18, 24 and 36 months, depending on model Extension possible free of charge
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant CIEAssistAI, exams online or at nearest examination centre
Starting at 473€/month, depending on model Current discount campaign
Study program is US & EU – approved, accredited & internationally renowned, 180 ECTS – EN: ACTD, AAHEA & EAEA
Do you need help with your decision? Your personal study advisor is happy to help you!
Available from Mo - Fr from 8 a.m. - 8 p.m., Sa from 9 a.m. - 5 p.m.
Career Outcomes
Graduates of the MSA program are fully prepared for senior executive positions such as:
Sports Marketing Director
General Manager of Professional Teams
Athletic Director at Elite Institutions
CEO or President of Sport Enterprises
High-level Consultant for Federations, Leagues, and Clubs
With a focus on executive readiness, strategic acumen, and global applicability, our graduates are positioned to lead across all sectors of the sports industry.
A Sports Marketing Director is a strategic leader responsible for driving brand growth, fan engagement, and revenue in the dynamic sports industry. This role combines expertise in marketing management, sponsorship acquisition, event promotion, and digital media to create powerful campaigns that connect sports organizations, athletes, and global audiences. By developing innovative marketing strategies, building strong partnerships with sponsors, and leveraging data-driven insights, Sports Marketing Directors enhance visibility, maximize ticket sales, and strengthen brand loyalty. Graduates pursuing this career path are well-prepared for leadership positions in professional sports clubs, athletic associations, sports media, and international sporting events.
A General Manager of Professional Teams is a strategic leader responsible for overseeing all aspects of a team’s operations, performance, and long-term success. This role combines executive management, leadership, and organizational development to ensure that professional teams reach their full potential. Key responsibilities include strategic planning, financial management, talent acquisition, performance evaluation, and stakeholder relations. A General Manager fosters collaboration, builds high-performance cultures, and ensures that team objectives align with organizational goals. Graduates with strong skills in management, leadership, business administration, and strategic decision-making are highly sought after for this position.
For Federations, Leagues and Clubs
A High-Level Consultant for Federations, Leagues, and Clubs provides strategic expertise and tailored advisory services to leading sports organizations and governing bodies. This role focuses on optimizing governance structures, enhancing commercial strategies, strengthening stakeholder relations, and ensuring compliance with international sports regulations. Consultants in this field support federations, leagues, and professional clubs in driving sustainable growth, digital transformation, brand development, and competitive excellence. With deep knowledge of sports management, business strategy, and global market dynamics, they act as trusted advisors for executive boards and leadership teams, enabling organizations to achieve long-term success on and off the field.
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to info@cosmopolitan-institute.com to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
We make it possible: At Cosmopolitan Institute of Education you can start your desired study programme – without NC, state-recognised, with or without a general A-level!
Alternatives to the minimum grade (60 ECTS credits)
If you have completed your bachelor’s degree with a final grade of “sufficient” or grade D equivalent to the German grade “ausreichend” (up to 4.0), you can still be admitted to a master’s or MBA programme. For this, you need:
Tip: If you apply for recognition, we can review your relevant achievements and, where possible, credit them towards your study programme in a relevant field.
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:
Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.
*IU International University of Applied Sciences may accept other language certificates for English B2 (CEFR) at their discretion.
Friendly support from the lecturer ans student service for any topic. Sufficient learning and video materials for the courses. I can study whenever I want and organize my time perfectly. A well-stocked FAQ section answers all my questions. I’m very satisfied.
Friendly support from the lecturer ans student service for any topic. Sufficient learning and video materials for the courses. I can study whenever I want and organize my time perfectly. A well-stocked FAQ section answers all my questions. I’m very satisfied.