Online Learning
Distance Learning
Master ofBusinessAdministrationMarketing &Management(MBA.MM.Eng.)
180 ECTS credits. Language: English.
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Master of Business Administration in Marketing & Management - 100% Online
The Second Level of Management Training: Your Executive Advantage
The MBA in Marketing & Management represents the advanced stage of management education, building seamlessly on the curriculum of the BBA program. This MBA goes far beyond theory—it equips you with executive-ready knowledge in Human Resources, Psychology, Time Management, Business, Finance, and more. These disciplines make MBA graduates ideally suited for mid- and high-level leadership positions across corporate and public sectors.
Our program is designed with one clear focus: knowledge you can apply directly in practice. Each module delivers the expertise you need to excel in leadership, strategy, and market performance.
What You’ll Learn
Through a dynamic, practice-oriented curriculum, you’ll gain a mastery of:
Management
Acquire the theoretical and practical foundations essential for leadership roles. Learn methods and techniques of leadership—both in interpersonal contexts and in self-management.
Strategic Management
Develop robust strategic management capabilities. This module combines theory with real-world case studies, enabling you to design and implement strategies that drive business growth.
Management Psychology
Understand the psychological principles of leadership. Learn various leadership styles, develop competencies in creating personality profiles, and master applied psychology to lead teams effectively.
Executive Leadership & CEO Competencies
Build the methodological and theoretical foundation of Marketing Management. Gain advanced skills in customer orientation, marketing mix design, and brand leadership. You’ll also master the intricacies of market research while preparing for top-level executive responsibilities.
Beyond Business: Legal & Social Dimensions
As part of the MBA program, you’ll also gain valuable knowledge in the legal frameworks of social service delivery. You’ll understand the rights and obligations of service providers, employees in the social sector, users, and stakeholders—an additional layer of competence for those seeking leadership roles in both the corporate and public domain.
Why Choose This MBA?
Practical Knowledge with Direct ROI: Every module is designed to create measurable career outcomes.
Leadership Focus: Build the skills needed not only to manage, but to lead.
Cross-Sector Relevance: Prepare for high-impact roles in business, consulting, and public administration.
Global Credibility: Earn a state-recognized, accredited MBA with international prestige.
Study flexible
Anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
On your digital campus with your own AI study assistant and multimedia tools.
USA & EU - recognised
Benefit from an accredited degree with excellent career prospects.
Study Format That Flexes to Your Lifestyle
Worldwide - Flexible E-learning
Who it’s for:
Working professionals, parents, international students, and anyone balancing study with work or family.
- Proven Success: Up to 96% MBA completion rate
- International Accreditation: Globally recognised degree standards
- Modules, on-demand lectures, and mobile-friendly
- Continue earning while you learn
- Personalized progress tracking and career services
- Self-paced: Learn whenever your career and personal life allow
Work-Integrated - Dual Studies
Who it’s for:
For those supported by employers.
- Career-embedded: Direct practice with 25,000+ partner companies (worldwide)
- Tuition covered or part-covered: Employers fund your degree
- High ROI: Earn and learn simultaneously
myCIERstudy - Hybrid
Who it’s for:
Perfect hybrid for executives valuing both online flexibility and in-person connections.
- Hybrid: Online lectures + presence
- Multiple intakes: Start throughout the year
- Flexible: Switch effortlessly between online and on-site
- Blended format: scheduled on-site presence phases (seminars, labs, workshops) plus self-paced online modules
Your study programme summed up
Study programme & degree
BBA.MP Eng., 180 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Application & starting date
Start from today, Online application, no application deadline
Study duration & extension
18, 24 and 36 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant CIEAssistAI, exams online or at nearest examination centre
Study fees
Starting at 473€/month, depending on model Current discount campaign
Recognition & Approval
Study program is US & EU – approved, accredited & internationally renowned, 180 ECTS – EN: ACTD, AAHEA & EAEA
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+49 157 557 561 94
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What You Gain—Credentials and Career Momentum Master of Business Administration in Marketing and Management
Career Outcomes
Graduates of the MBA in Marketing & Management are equipped to take on senior leadership positions that demand both strategic foresight and operational excellence, such as:
Chief Marketing Officer (CMO) – Own the brand and deliver global impact.
General Manager / Business Unit Director – Lead large divisions and drive profit growth.
Executive Consultant – Guide organizations through complex marketing and management challenges.
Public Sector Leadership Roles – Apply management expertise to governmental and social service institutions.
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a top-level executive responsible for leading an organization’s entire marketing strategy, brand development, and customer engagement initiatives. As a key member of the executive leadership team, the CMO drives marketing innovation, digital transformation, and data-driven decision-making to enhance brand visibility, increase market share, and boost revenue growth.
Core responsibilities of a CMO include developing integrated marketing campaigns, overseeing digital marketing, branding, and public relations, and aligning marketing goals with overall business objectives. A successful CMO demonstrates strong expertise in strategic marketing management, customer experience optimization, and cross-channel communication.
Graduates with an MBA in Marketing and Management, Business Administration, or Leadership often pursue this role, as it demands advanced knowledge in market analysis, consumer behavior, and global brand strategy. CMOs are highly sought-after in competitive industries, including technology, e-commerce, finance, healthcare, and consumer goods, where strategic marketing leadership is essential to long-term success.
General Manager / Business Unit Director
A General Manager or Business Unit Director is a senior executive responsible for driving strategic growth, operational efficiency, and profitability within a business unit or organization. This leadership role combines high-level business development with day-to-day operational management, ensuring alignment with corporate goals. Key responsibilities include developing and executing business strategies, managing budgets, leading cross-functional teams, optimizing performance, and identifying new market opportunities. With strong expertise in leadership, financial management, and stakeholder communication, a General Manager / Business Unit Director plays a pivotal role in achieving sustainable business success and long-term competitiveness.
Executive Consultant
Driving Strategic Transformation and Business Growth
An Executive Consultant is a senior-level advisor who partners with top management, boards, and C-suite executives to deliver strategic insights, innovative solutions, and measurable results. Combining deep industry knowledge with advanced leadership skills, Executive Consultants help organizations navigate complex challenges, optimize operations, and implement sustainable growth strategies. Their role often includes executive coaching, change management, digital transformation, corporate restructuring, and performance optimization.
With a strong focus on strategy, leadership development, and organizational excellence, Executive Consultants are highly sought-after professionals in global corporations, consulting firms, and entrepreneurial ventures. They enable companies to improve decision-making, strengthen competitive advantage, and ensure long-term profitability.
- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to info@cosmopolitan-institute.com to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Admission requirements
We make it possible: At Cosmopolitan Institute of Education you can start your desired study programme – without NC, state-recognised, with or without a general A-level!
General admission requirements
- Completed undergraduate degree in engineering or engineering-related subjects with at least 240 ECTS
- Your degree must be from a state or state-approved higher education institution/university
- You must have achieved a final grade of at least “satisfactory” or Grade C equivalent to the German grade “befriedigend” in your previous undergraduate degree
Alternatives to the minimum grade (60 ECTS credits)
If you have completed your bachelor’s degree with a final grade of “sufficient” or grade D equivalent to the German grade “ausreichend” (up to 4.0), you can still be admitted to a master’s or MBA programme. For this, you need:
- A bachelor's degree (final grade 3.5 - 4.0) from a state or state-approved higher education institution/university and
- Relevant academic achievements from a master's/MBA programme at a state or state-approved higher education institution/university, relevant to the desired master's/MBA programme with a minimum of 20 ECTS credits or
- A relevant completed master's/MBA degree from a state or state-approved higher education institution/university or
- Relevant qualifications outside of academia which can be credited to you such as further education/training at GQF7 level or – for foreign qualifications such as postgraduate diplomas – equivalent to GQF7 level relevant to the desired master's/MBA programme, with a minimum of 20 ECTS credits
Tip: If you apply for recognition, we can review your relevant achievements and, where possible, credit them towards your study programme in a relevant field.
Alternative admission requirements
- with 240 ECTS from your undergraduate degree: direct access possible
- with 210 ECTS from your undergraduate degree: complete courses totalling 30 ECTS or provide proof of at least one year of full-time work experience at the start of the programme (this must be acquired after completing your undergraduate degree. Work experience from a dual study programme cannot be used to make up for missing ECTS credits).
- with 180 ECTS from your undergraduate degree: complete courses totalling 30 ECTS and provide proof of at least one year of full-time work experience at the start of the programme (this must be acquired after completing your undergraduate degree) or provide proof of at least two years of full-time work experience at the start of the programme (this must be acquired after completing your undergraduate degree. Work experience from a dual study programme cannot be used to make up for missing ECTS credits).
English language skills
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:
- TOEFL (minimum 80 points) or
- IELTS (minimum 6,0 points) or
- Duolingo English Test (minimum 95 points) or
- Cambridge Certificate (minimum Grade B)
Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.
*IU International University of Applied Sciences may accept other language certificates for English B2 (CEFR) at their discretion.
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